Narelle York

DreamInsight Strategics

Business & Marketing Strategy | Communications Plans

Brand Development | CRM Campaign Tactics

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Senior Strategic Planner

Marketing Management

Advertising Agency Management

Communications Plans & Campaigns

Content Development, Writing and Production

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B2Business, B2Consumer & B2Agencies Relationships

Narelle’s career encompasses senior management, strategic planning and creative services, working for an impressive list of corporate businesses, marketing departments, government and advertising agencies.

Narelle’s roles varied and her cross- industry skills are astute working in business advisory, brand positioning and development, performing peer reviews, multi-media and campaign management and leading creative concept, video, audio, design and writing services. Her deep insights and wide ranging category experience is highly sought to assist CEO’s, marketing and creative leaders with strategy planning. Narelle specialises in complex business structures and roadblocks, consumer needs, connectivity to products and services, brand trust and partnerships and driving forward momentum for businesses growth.

In addition, Narelle's professional integrity has been tested over her career navigating Australia's highest profile government, corporate and SME campaign launches where senior stakeholder management, complex team unification and the highest confidentiality is vital.

Narelle engages in full time permanent employment, year term contracts and is the joint Company Principal of DreamInsight Strategics, collaborating with her media planning business partner on short term independent projects. On the ground working within large corporate structures as well as smaller team business environments, differing cultures has fostered leadership qualities and ‘highly tuned’ skills to be able to pick up the ball, quickly identify business drivers and marketing gaps and formulate creative breakthrough solutions and campaigns. Narelle is a rare find as a traditionally trained Strategic Planner of the multi-media landscape, remaining at the forefront of developing integration brand strategies and the development of CRM ‘5 steps to advocacy’ tactics (sales pipeline programs), and evolving within industry as a modern digital and social media practitioner.

More importantly, strategising from both the client’s business objectives and creative agencies perspectives, Narelle offers the unique ability to unite and energise marketing, creative, media, digital, P.R. and trade media teams to drive breakthrough results. Coupled with her talent to convert complex marketing problems into simple, cost-effective communications campaigns, Narelle is equally as comfortable in smaller team environments ‘rolling up her sleeves’, writing copy and producing content - as necessary.

A proven and outstanding through-the-line integrated campaign specialist.

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Personal Statement

A unique strategic advantage

Navigating today’s complex marketing, communications and digital landscape.

"I offer the best of traditional strategic planning practices supported by my expertise in multi-media, leading digital technologies & integration software platforms, interpretation of data analysis and market research insights, development of core brand proposition, and creation of campaigns and content production - a unique strategic advantage for formulating marketing , communications and digital media plans designed to grow the sales pipelines (CRM tactics).

In practice, at times there is a disconnect between the business objectives, the agencies perspectives and consumer needs.

In reality, integrated teams responsible for building strong brands deserve the business FOCUS, marketing CLARITY and STRATEGIC DIRECTION which is required to confidently brief stakeholders with precision."

Successful businesses today understand every consumer and every media dollar spent counts!