Testimonials
Renowned & respected industry thought-leaders present and past.
"Narelle York has been known to me for over 20 years. During this time, we have worked collaboratively on a number of projects at different organisations. I can most highly recommend Narelle as one of the most talented Strategic Planners and Business Leaders in the advertising industry.
She is not only a fine practitioner of marketing communications, but also of business strategy, customer experience and team leadership. She absolutely understands the changing customer landscape and how to build strong brand and product equity for the business’ she works on, from both a broad business development and advertising perspective, right down to each and every customer experience and conversion opportunity.
In addition to this she has a high moral compass and is a pleasure to work with – exhibiting the best attributes of client service. I hope to work with Narelle again in the future – I cannot recommend her more highly."
HELEN LECOPOULOS
OMD AUSTRALIA - CONSULTANT, Consulting Marketing Communications / Sponsorship / Media Director
Narelle is passionate about marketing and brings positive energy to every project. Having worked with her at Commercial Radio & Audio, I found her to be an energetic team player who is always happy to help colleagues, bring fresh ideas to the table and works hard to meet challenging deadlines.
JUDY SHAW
CRA - COMMERCIAL RADIO & AUDIO, Former Head of Communications / P.R.
“It's been awesome to have such an experienced team member on my team. Thank you for all the hard work you have put in. I truly appreciate it. Your experience and insights into the industry will be hard to replace."
MARCUS SCHULZ
PROCORE TECHNOLOGIES, CMO APAC
“Narelle was an absolute pleasure to work with! It's so nice to have a marketing partner that understands sales and works proactively with the sales department to ensure quality results with events, branding, and marketing campaigns. Great communicator and easy to work with..."
CHRIS MURPHY
PROCORE TECHNOLOGIES, ANZ Account Executive
"Narelle, thank you for your comprehensive notes and reporting by way of handover for the H.P. Hospital project - so much thinking and work you put into it. You were a delight to have around."
ISOBEL SCOULER
NSW DEPARTMENT OF PREMIER & CABINET, Director Government Communications
As a senior industry designer contracted to government, corporate and direct clients, it is rare to find a professional of Narelle's calibre with exceptional business development, strategic planning and creative talents! Narelle led as head of Business Development for DSC Consulting Engineers and the Principals trusted her implicitly for her extensive business expertise and creative communications solutions to successfully build their profile, CRM system and client relationships.
In addition, as an 'in-house' creative team, together we rebranded, redesigned and repackaged DSC's credentials, collateral, tenders, ISO Q.A. credentials/accreditation and produced B2B communications campaigns. Narelle was pivotal in achieving DSC's 'Preferred Suppliers Listing' for NSW State Government, Local Councils, Universities and International Hotels including repeat business contracts for all other competitive private construction industry sectors."
HEATHER JOHNSTON
JOHNSTON DESIGN, Principal
"
A political election campaign is one of the great challenges in modern communications. This federal election was regarded as the first digital election campaign with Labor dominating the use of internet media. Combined with the ’24 hour news cycle’, the volume of work was larger and the turn-around times shorter than any election campaign before it. For the agency to meet these demands, we needed a highly experienced communications and advertising professional who could pick up the ball and immediately run with it, working with a close knit but relatively small team. Narelle was the perfect fit to get the job done.”
NEIL LAWRENCE
STW GROUP, International Creative Director
Head New Business & Agency Pitching:
"Thinking, thinking, thinking. Without you we would be lost, lost, lost."
DAVID WEEKES
HANLON WILSON WEEKS (LOUD) ADVERTISING, Partner/Managing Director
“The AMP General Insurance’s recent Business Strategy Launch was an extremely large task and your input was invaluable to its success. I found your service to be friendly, effective and direct, and would gladly recommend you to colleagues and clients.”
GABRIELLE MARTINOVICH
AMP GENERAL, Brand Marketing Manager
“I often use the talents of Narelle as a collaborator or sounding board when developing the strategic direction. Narelle has the knack of developing ‘The Proposition’ and writing the brief quickly, effectively and creatively, with a truly 'integrated campaign' outcome."
ELIZABETH WEST
GLORIA JEANS COFFEE, Group Marketing Director
“Narelle has the ability to deliver the highest performance standards, with quality results against a large number of projects in a timely manner. However, Narelle’s greatest strength was her strategic planning ability. She was able to add significant value to the creative product through the consumer insight she brought to the briefing process.”
GAVIN PARTRIDGE
GEORGE PATTERSON BATES, Managing Director
Although Narelle joined this agency at a time of growth she immediately began to accelerate the rate by attracting even more clients. She then proceeded to lead the pitches, all of which have been successful. Ms York’s ability to manage her accounts is peerless, but it is her strategic skill which even outweighs her value to the account management team."
PAUL JONES
DDB NEEDHAM, Creative Director
“In the early days, I first worked with Narelle at DDB Needham as Telecom's NSW advertising team, heading many of Telstra's defining national product and service launches. Later in our careers, as Group Account Director, I hired Narelle for a second DDB season to manage a porfolio of corporate clients. Narelle's unique strategic ability to turn complex problems into simple solutions, her keen eye for detail and her willingness to ‘see each project through to the end’ has had an enormous impact on the client/agency relationship.”
MICHAEL RETTER
CIRCUS ADVERTISING, CEO
“We cannot speak too highly of her efforts and in addition she is a most pleasant and charming person who strongly motivated both clients and staff.”
PHIL I. HARRIS
HARRIS ROBINSON & ASSOC., Chairman
“It’s been wonderfully refreshing to have had a true professional in our midst. I have been amazed and delighted by her ability, her clear thinking and her objectivity. Work should be good fun as well as professional and Narelle has a magic ability to combine the former with the latter.”
MICHAEL ROBINSON
HARRIS ROBINSON & ASSOC., Creative Director
“Narelle was greatly liked and professionally appreciated by all the clients she worked with. She was efficient and conscientious. They always knew she would do the best possible for them and they also respected her for her firmness. Narelle never made the common mistake of promising anything that she could not deliver.”
TIM ISAAC
THE BALL PARTNERSHIP, Managing Director
"Narelle is one of the rising stars of our business with a thorough grasp of all its facets. If I was starting another advertising agency tomorrow, Narelle would be one of the first people I would like to hire."
JIM KIERNAN
THE BALL PARTNERSHIP, Partner