Key Skills

Key Skills

·         A leader by example

·         Decisive decision maker

·         Strategic advisor, conceptual and forward thinker

·         C-Suite and Stakeholder Management

·         Converts complex problems & barriers into simple solutions

·        Writer - Business, Marketing & Communications plans

·        Strategic Planning – Business FOCUS, Marketing CLARITY and the STRATEGIC DIRECTION 

·         Corporate Brand Architecture

·         Development of CORE brand proposition

·         Market segmentation, target markets & customer profiling

·         Campaign tactics – multimedia, digital, social media

·         Campaign concepts and content development

·        CRM Tactics (5 Steps to Consumer Advocacy) – sales pipeline

·        Creative, Digital & Media Agencies - briefing & documentation

·        Benchmarking, analysis and reporting

·         Insightful – analytical & creative

·         Logical reasoning

·         Approachable & persuasive communicator – oral & written

·         Manages change and flexibility

·         Attention to detail

·         Self-starter

·         Strong motivator

·         Respected and trusted mediator

·         Fosters collaborative relationships & empowers others

·         Proven integrity, credibility and respect for business ethics

·         Relates to all management perspectives – business | stakeholders | agencies 

·         Results driven