Experience

Expertise

Industries include:

Media, Advertising, Corporate , Government, SME Businesses,

Telecommunications, Finance & Insurance, Retail, Franchise

Building & Construction, Engineering, NSW Gov. tenders, Project Management Software

FMCG, Food & Beverage, Cosmetic & Beauty,

Technologies, Tourism, Automotive, The Performing Arts

Work Experience

EARLY CAREER:

Narelle argues her competitive advantage today is the result of her rigorous grounding, strategic training and the pressured demands during her early career. She quickly rose to senior management and key strategic planning roles for the leading Sydney advertising agencies on Australia's largest, most complex business structures in Corporate and Government - Telstra, Tax Office (ATO), Sydney Energy, The Army & The Australian Tourism.

MID CAREER:

Narelle’s flexibility adapted to working on the broadest range of clients and categories including many sought after international brands/products - Revlon, Moccona Coffee, Lindt Chocolates, SC Johnson, Continental Seagram, Coca-Cola, Schwarzkopf Hair care, Old El Paso Cuisine, Parker Pen, Royal Doulton. Narelle also developed core brand propositions, strategies and tactics working on high profile Australian brands - Australian Labor Government (Kevin 07 campaign), Optus, Sydney Aquarium, AMP Insurance, Tip Top Bakeries, Star City Casino, AMP Capital Shopping Centres, Northern Territory, Peck's Australia, Paralympics, Macquarie Bank, ING, Peter Lehmann Wines.

CAREER PROGRESSION:

Narelle is recognised today as a hybrid talent, her strong credentials and end to end skills is sought by Corporate, Government, SME businesses and advertising agencies.

In addition to being a media specialist, Narelle uniquely offers a depth of category experience in the building and construction industries. Due to her Head Business Development, marketing and communications lead roles employed by DSC Consulting Engineers, this later led to a Senior Strategic Advisor role at the NSW Government Department of Premium and Cabinet. Further, during 2018/19, Narelle's engagement with the American company Procore Technologies to assist in the categories development of industry software take-over, Narelle's sponsorship negotiations included developing strong relationships with The Property Council, Master Builder's Association and WIDAC. In addition, collaborating with local advertising agency, Third Space, her strategic involvement included the retail brand reposition for PGH Bricks and Pavers to residential and commercial building markets.

LATEST ROLE:

Narelle's most recent role as Marketing Manager for CRA - Commercial Radio & Audio (Australia) leans back to her extensive background in media, trade media, advertising and the development of national launch campaigns. Her proven ability to engage with vastly different business cultures, structures and senior stakeholders has 'fine tuned' her communications and strategic skills working alongside CEO's and C-Suite Management, Creative designers - or simply rolling up her sleeves to produce content and writing copy as necessary.

Throughout her career, Narelle had the privilege of collaborating with Australia's greatest marketers, strategists, creatives and thought leaders of our time. Her employment history including lead roles for the most prestigious advertising agencies and their client's brands - STW Group, George Patterson Bates, DDB Needham (twice), Ball WCRS Partnership, Harris Robinson & Associates, Brand Marque, Loud Communications, Brand Culture, John Bevins, commencing her first job in media at Radio 2UE Sydney, returning full circle to CRA (Radio & Audio).

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Full time permanent roles

12 month term contracts

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CRA – Commercial Radio and Audio: Lead body across audio media, runs the Annual Radio Broadcast Industry Awards (ACRA's event), Annual CRA Media Conference (event), launch of new Radio 360 hybrid digital audio and radio survey ratings system, DAB+ Radio Christmas and Mothers Day retail campaigns, launch of national broadcast radio Mental Health campaign , trade media pitches (B. spoke events) and media bookings & editorial negotiations), media planning, bookings, briefing creative design, T.V. , audio/radio and video productions.
DreamInsight Strategics (Strategy consultancy): Direct clients include: Procore Technologies ongoing, Atomic 212 (Mini Car Pitch), Third Space (PGH Bricks and Pavers repositioning) and white papers for advertising agencies.
Procore Technologies: Brand Advisory, Trade Marketing and Events, Head Sponsorships, campaigns and CRM tactics working with Australian and New Zealand sales teams.
Department of Premier and Cabinet (DPC NSW Government Communications department): Business Plans, Research Evaluations, Communications Planning for the NSW Public Hospitals 'Health Program' & Campaigns. (DPC NSW- Economic Policy Group): Strategic Advisory and the final communications audit for NSW Local Council Amalgamations Policy & Campaigns department.
DSC Consulting Engineers (International): Head Business Development, Marketing & Communications – Building Services Engineers.
Brand Marque: Clients – AMP Capital Centres ( National Retail Shopping Centres), Thomas Dux Stores (Woolworths)
Coca-Cola South Pacific: Internal Communications Strategy – in partnership with agency Brand Culture.
Hanlon Wilson Weekes Advertising / Rebranding: LOUD Communications: Head New Business /Pitching – included successful pitches for The Northern Territory Tourism, Macquarie Bank, ING, Peter Lehmann Wines to name a few.
AMP Insurance: Business Segment: Sub-brand development, Products & Services positionings & internal communications re-launch.
DreamWeaver Communications (Campaign productions and creative services): Direct clients include: University of Western Sydney, Tulloch Corporate, Pacific Knowledge TV Networks, advertising agencies.

STW Group/ 07 Advertising: Client - Kevin 07 Federal Government Election Campaign / Rudd’s Labor Election 'landslide' win.
Gloria Jeans Coffees: Strategic Communications Consultant to franchise Coffee Houses & joint GJC Charity programs.
George Patterson Bates Advertising: Clients – Optus, Star City Casino.
Australian Tourism: Writing the formal documents for the boards marketing & communications objectives & plans / creative briefs – to recruit the Advertising Agency for the ‘Sydney Olympics’.
DDB Needham Advertising (twice employed): Clients – Telstra, SC Johnson, Energy Australia, Pecks Australia/Old El Paso Mexican Cuisine/Pillsbury Foods International, ATO’s Compulsory Superannuation, Paralympics.
Harris Robinson & Associates Advertising: Clients – Schwarzkopf Haircare, Old El Paso Mexican, Pecks Paste.
Ball WCRS Partnership: Clients – Revlon, Tip Top Bakeries, Continental Seagram, Moccona Coffee, Lindt Chocolates, Australian Army – Duntroon & ADFA, Parker Pen, Royal Doulton.
DDB Needham Advertising: Client – Telstra re-branding. NSW State Lead team for all national campaign launches. Launches include establishment of many of Telstra's fundamental products and services positionings, including launch of Mobilenet (national mobile network), the original Mobile Phones launch (brick phones), set up of retail Telstra stores, data services, and 'open disclosure' client billing.
Radio 2UE Sydney: Early career in media - Assistant to CEO/Company Finance Director.