Ad Agency: Client Services
& Snr Strategic Planner
Full-time, permanent roles
Narelle has been responsible for managing numerous high profile clients and brand positionings including:
AMP Capital National Shopping Centres:
Corporate image, centres & retail brands. Includes the development & introduction of the ‘AMP Family’ integrated campaign.
Optus Australia:
Corporate image, business, customer and retail. Includes STD Calls & Services, Local Call launch, Mobile 2nd Network launch/ products / services, new product development and Corporate Prospectus.
Telstra Australia:
Corporate image, business, customer and retail. Includes Cellular Network launch, mobile phones, phone cards and pay phones. Energy Australia:
(Re-branding: Sydney Electricity) – Corporate image, business, customers and retail stores. Includes renaming & rebranding, services education and advisory for energy savings.
Tip Top Bakeries:
Corporate image & brands. Includes Multigrain, Hyfibre, Burgen Bread launch, Bornhoffen, Honest to Goodness launch, Sports Loaf.
Schwarzkopf Professional & Retail:
Corporate image, salon & retail brands. Includes Extra Care Shampoos & Conditioners, Fixatives, Taft Hair Spray, Napro Hair Colouring, Kaloderma Skin Care launch, Gliss Hair Repair launch.
Thomas Dux Grocery Stores (Woolworths): Brand image & grocery store launches. Includes opening of new stores and ‘occasion’ campaign launches - (Christmas/Easter etc.).
SC Johnson:
Corporate image & brands. Includes Raid Insecticide, Toilet Duck, Glade Airfresheners, Charge Laundry Cleaners, Mr Muscle Oven Cleaners, Goddard Silver Polishers, Drano Sink Cleaner.
ATO / Australian Taxation Office:
Launch & education campaigns. Includes Compulsory Superannuation and Small Amounts legislation & Taxation requirements.
Peck’s Australia:
Brands include: Old El Paso Mexican Cuisine, Suimin Noodles, Peck’s Pastes, new product development.
Hasbro Australia (Toys & Games):
Corporate image and brands. Games include Monopoly, Trivial Pursuit, Pictionary plus all Kenner Parker and Milton Bradley games & toys. Includes: Playskool, Sindy Dolls, Barney, G.I. Joe, Action Man, V.R. Troopers, Littlest Pet Shop plus T.V. & movie related merchandise.
Revlon Cosmetics and Skin Care:
Corporate image, brands and retail. Cosmetics include Natural Wonder Cosmetics, Almay Skin Care launch, Charles of the Ritz Skin Care. Fragrances include Charlie, Enjoli, Forever Crystal, Xia Xiang and Tatiana. Haircare includes Flex Shampoo & Conditioner, Clean & Clear Shampoo & Conditioner launch and Mitchum Deodorants.
Stuart Alexander:
Brands, speciality stores and retail. Include Moccona Coffee, Lindt Chocolates - Boxes, Blocks plus original launch of Lindor Balls.
Royal Doulton:
Corporate, brand and retail. Includes Royal Doulton tableware, crystal and figurines, Royal Albert tableware, Zwiesel Crystal and Bunnykins baby china).
Continental Seagram:
Brands include Chivas Regal Scotch, Chatelle Napoleon Brandy, Bourbon concept development, Morgons Rum, Willowbrook Methode Champagne.
Australian Army:
Image, branding and recruitment. Includes Royal Military College, Duntroon and ADFA (Australian Defence Force Academy).
Parker Pen Company:
Corporate image, brands and retail. Includes Duofold fountain pen relaunch.
Paralympics:
Corporate image & awareness, charity funding.
The Slate People Shop:
Brand image and retail stores.
Businesses &
Marketing Management
Full-time & term contracts
Narelle's business development, marketing, campaign and senior strategic advisory roles include:
CRA – Commercial Radio & Audio
Procore Technologies
Third Space / PGH Bricks & Pavers
Atomic 212 / Mini Cars
NSW Department of Premier and Cabinet
DSC Consulting Engineers:
STW Group Advertising /
Labor Party (Kevin 07)
Australian Tourism
Gloria Jeans Coffees
Coca-Cola South Pacific
AMP General Insurance
Northern Territory Tourism
Sydney Aquarium
RetireInvest
Daikin Airconditioning
Western Sydney University
Peter Lehmann Wines
ING Insurance
Macquarie Bank